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We’re a specialized San Antonio marketing consulting agency dedicated to helping your business attract new customers and increase profitable sales

Success Story

Client since 2012

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SITUATION

In 1938 CPS Energy employees would automatically join CPS IBEW FCU. Seventy years later, with a financial institution on every corner, the credit union needed a comprehensive marketing program to grow and retain membership.

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OBJECTIVES

Build a new brand identity to reflect a progressive, competitive financial institution. Establish frequent, consistent communication with current and potential members. Create new programs to position the credit union as THE place to go for the products and services members seek.

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MARKETING EFFORTS

Email marketing
Event marketing
Promotions
Sales collateral
Web marketing

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RESULTS

Rebranding of logo, web, business cards, email design, point of sale and marketing collateral. Credit card promotion generated more than 100 new applications in one month. Seven new services launched in 12 months. And digital communication efforts generated 1/3 of annual web traffic. Doubled revenue in just 4 short years.